Analysis Of The Sarnia Financial Market Best Financial

Critical Issues In order to (definition of success) Company X must address the following: In order to place Best Financial in a more favorable position in the Sarnia financial market Best Financial must address the following: †¢ How to (Solve problem/take advantage of opportunity) so that (consequence) - How to maintain higher client retention in order to secure a more committed clientele that do not seek a competitor’s service in the future. - How to persuade potential client’s that Best Financial Services meets their needs or else there will likely not be many new clients. - How to gain sufficient customer base to generate desired sales growth. Analysis ââ€"  How did we get here? Why are things the way they are? Gerald Young, one of Best Financial Services’ top clients, switched his assets to Scotiabank for their potentially high returns and additional services. ââ€"  Provide conclusions of analysis with details in the exhibits (e.g SWOT, Porters, Segmentation, Financial analysis) Best Financial Services offers appropriate services to the Sarnia area. With the loss of a large client, there is space for staff to pick up additional clients. However, if Gerald Young represents any of the other clients, competitors like Scotiabank may appeal to them because of the additional services offered. Scotiabank also claims they can yield better returns. Exhibit 1: SWOT Analysis shows a SWOT analysis for Best Financial. ââ€"  Why are the issues critical? This highlights a deeper issue, the factShow MoreRelatedBest Financial Services Inc Essay1962 Words   |  8 PagesCritical Issues: In order to grow Best Financial’s business steadily in the future and make it become a leader in the Sarnia market, it has to address the following: * How to increase the daily work efficiency in the office so that Best Financial can serve more clients than it currently does which is 600. * Which option Linda should choose so that the company will grow in a sustainable way. * How to maintain existing clients so that Best Financial’s existing client base (600) will beRead MorePolisar Case2276 Words   |  10 Pagesof Board of Directors: In this report, I will discuss the performance of NASA Division for the past 9 months during the fiscal year with special attention to the meaning and accuracy of the volume variance. Then I will identify the issues of the best sales and production strategy for EROW Division, NASA Division and the Rubber Group as a whole. At last, my recommendations of changes that should be made in the management accounting performance system to improve the reporting and evaluation of theRead MorePolisar Case2289 Words   |  10 Pagesmembers of Board of Directors: In this report, I will discuss the performance of NASA Division for the past 9 months during the fiscal year with special attention to the meaning and accuracy of the volume variance. Then I will identify the issues of the best sales and production strategy for EROW Division, NASA Division and the Rubber Group as a whole. At last, my recommendations of changes that should be made in the management accounting performance system to improve the reporting and evaluation of theRead MorePolysar Ltd. Essay2842 Words   |  12 Pagessatisfy the increasing demand of halobutyl. After establishing the second plant in Sarnia, NASA is able to have each plant producing halobutyl and regular butyl. EROW, which has been running near capacity since 1980, solely focus on the production of halobutyl. Any idle capacity is utilized in manufacturing butyl. EROW’s demand exceeds its manufacturing capacity, so EROW â€Å"buys† butyl from NASA. FINANCIAL PERFORMANCE ANALYSIS In 1986, Rubber NASA enjoyed sales worth $65.872 million which exceeded theRead MorePolysar Limited Case1483 Words   |  6 Pages032 | 61,260 | 4,722 | Gross margin | 40,945 | 37,210 | 3,735 | Net profit | -876 | 2,005 | -2,881 | To better understand these financial figures, our group first conducted a causal analysis. NASA Causal Analysis |    | Sales |    | Profits | Actual | 63239 | | -876 | Budget | 58660 | | 2005 | Actual B/W budget | 4579 |    | -2881 | Causal analysis | | |    | Third party sales | 5180 |    | 2081 | Pricing | -358 | | -358 | Diversified/Delivery | -243 |    | -243 | VariancesRead MoreBest Financial Services Inc,3772 Words   |  16 PagesIntroductionLinda Best, a Certified Financial Planner (CFP) from Sarnia, Canada is the founder and sole shareholder of Best Financial Services Inc. which was established on January 1, 2001. Sarnia, the largest city in South Ontario, bordered the United States and was heavily populated with aging baby boomers and blue-collar workers. Best Financial earned its revenues mainly from blue-collar workers nearing retirement. Best financial had formed strong relationships with many clients throughout Sarnia and managedRead MoreCosts2894 Words   |  12 Pagesrelatively flexible producing schedule to satisfy the increasing demand of halobutyl. After establishing the second plant in Sarnia, NASA is able to have each plant producing halobutyl and regular butyl. EROW, which has been running near capacity since 1980, solely focus on the production of halobutyl. Any idle capacity is utilized in manufacturing butyl. FINANCIAL PERFORMANCE ANALYSIS In 1986, Rubber NASA achieved a sale of approx. 66million which was 4.8million higher than the budget. However, whenRead MoreCase Report – Individual â€Å"Estore at Shell Canada Limited† Essay examples2599 Words   |  11 Pagesdecreasing sales and even losing customers. After analyzing the situation and the company, it is determined that assembling a small team of experts to fix the technical issues of eStore and improve its user interface based on customers’ feedbacks is the best alternative. The implementation will take two months and then there will be a month of close monitoring period after the improved version of eStore is launched. Key Issues The main problem that Shell Canada needs to address here is lowRead MoreIssues and Trends in the Automotive Industry: Implications for Eastern Ontario14151 Words   |  57 Pages..................................................................................................................... 3 2. STRUCTURAL INTEGRITY OF THE AUTO SECTOR ................................................................ 4 3. AN INTEGRATED MARKET ............................................................................................................ 12 4. LONG TERM OUTLOOK .................................................................................................................

Marketing Brand Strategy The Proctor and Gamble Company Free Essays

The Proctor and Gamble Company have its long held concern and a wide range of products in the market and the level of competitive advantages by the company will depend on the scale with which the marketing system of its products is ensured.   However, though branding important in the market system, it wages various inefficiencies in providing a good support for the company’s marketing plan. Though the product component of the company is broad, this memo will be limited to three products; where their brand slogans. We will write a custom essay sample on Marketing Brand Strategy The Proctor and Gamble Company or any similar topic only for you Order Now â€Å"Silvikrin† is the slogan for hair care, â€Å"Vortex† is slogan for bleach, and â€Å"Born Blonde† is the slogan for hair dye.   Though these are slogans of product compounds, various inefficiencies are allied to their slogans and the broad product in general at the market.   Though the sales of the products are booming at the market, branding is allied to various inefficiencies as a tool for use in marketing of products. As a basic intend of a marketing, it helps in the creation, communication as well as delivering the value of an organizations product. This is the map which guides to the success of operations in a business.   It’s a force which will help to think about the basic strategies as well as the tactics to use in creating a high competition at the market.   Every choice of marketing plan should therefore provide standards with which the competitive advantage of the organization’s activity can be claimed in the highly competitive market. (Kitchen, Pelsmacker, 51) The process of branding in marketing plan is broad and perhaps cost inefficient if not well monitored.   Since the goal of the firm is to optimize its revenue through optimal costing, the success in this goal can only be through methods that ensure standard of high revenue at the most minimal cost activity.   However, the process of branding can rationally be uneconomical if not well monitored. Every adequate branding should involve a thorough activity of analyzing the SWOT analysis of its activity. Elsewhere, the organizations should adequately evaluate the comparative state between its activity within the market and the level of competition by its competitive rivals.   Generally, the success in the market should involve opportunities. This helps to evaluate the strengths within the market portfolio to be able to formulate the most admissible standards of activity. (Varey, Lewis, 96) However, every branding slogan or logo should be aimed at portraying and giving a certain message to the consumers within the market.   The basic problem in message delivery is the cost of competition state within the highly perfect competitive market.   In such a market, competitors ought to use methods of creating competitive advantages for the highest benefits and success in the market.   However, advertising is used as basic tool which helps to sell the state of organization’s product in the market with many product substitutes and complimentary goods. However, product branding is a basic inhibitor in the creation of an authentic message which helps to portray a good image and favorability of the product in the market.   The opportunity cost in the message inefficiency portrayed by a brand slogan or a logo is the success of the substitute or complementary products of the competitors within market. The message delivery by a brand logo or a slogan should be explicitly simple and entitled to portray a direct message about the product. However, the message held is such slogans or logos may be fundamentally ambiguous and chooses to provide difficulties in understanding the exactly scope, type, purpose and use of the product.   Other brand logos and slogans are synonymous to inadequate images that are portrayed by them.   Either, brand development posits a big problem in fighting for the product success in the market. This will cost an identification process of a brand slogan which would provide the greatest incentive to the customers. (Kotler, Keller, 52) Unlike other methods of marketing, branding will only be limited to scope and number of customer at every one moment. Every marketing activity should provide the most adequate and cost efficient method of attracting a huge customers’ population.   At the implementation process of a brand slogan or a logo, inadequacy in the nature of the product may be the basic resultant feature which would even threaten the relationship of attraction to customers use. Either, branding may be highly costly in its development which may imply un-optimal costing parameters.   Generally, brand slogans and logos are chief inhibitor of a products competitive advantage within the market which is endowed by high standards of competition.   One slogan may create a negative perspective of the product to the consumers which may necessary not be the case.   The opportunity cost of slogan/logo inefficiency by one organization’s product/service is the success of the close substitutes provided by the competitors. Summarily therefore, branding may be a basic inhibitor in the marketing plan which is aimed at creating standards of competitive advantages of one product in the market.   They may be inefficient in providing an authentic message that can portray the accurate sense of product in the market.   Hence therefore, rationality should always be provided in defining the status of slogans and logos to use for product in order to increase their competition. Work Cited Kitchen, P Pelsmacker, P. Integrated marketing Communications:   A Primer, London,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Routledge, 2004 Kotler, P Keller, K. Marketing Management, Amazon .Com, 2006 Varey, R Lewis, B. Internal Marketing: Directions of Management. London, Routledge, 2000             How to cite Marketing Brand Strategy The Proctor and Gamble Company, Essay examples

Concept of Layout used on the Business-Free-Samples for Students

Question: Discuss about the Concept of Layout used on the Business. Answer: Introduction Layouts are modern technique used to represent any product or services of the business organization. This report focuses on the concept of using layouts by the companies. This report deals with various types of layouts used by the business organization n the market. This report outlines the fundamentals of the retail layout provided by the companies t its customers in the market. Layout Layouts are the blueprint or master plan of a printed work including newspaper, books, magazines and websites (Kia et al., 2014). It helps in manipulating the message regarding the products and services through visual presentation using graphics elements. Layouts are plans and ideas that are used by the companies to provide the visual presentation of their company details. These layouts are attractive and providing detailed information regarding any assignment of the company to the customers (Batra, 2014). Layouts establish a relation with the content and graphics providing a flow of information to the customers in market. Layouts provides information related to the subject matter of the product. Types of layouts There are three types of layouts available including process, product and fixed-position layouts. The product layout deals with the products of the company in the market (Wu et al., 2013). The different sequence of the operations involved in the product is shown in this layout. The process layout is used in the low volume production (Feng et al., 2016). The products are not available for the desirable and flexible supply in the layout. The operation facilities are discussed n the process layout that helps in maintaining the operation functions of the company. The process layout helps in better utilization of the resources available in the company. This help in breakdown of the operations involved in the project management. The fixed position layout is a modern layout generally used by the companies in the market (Wu et al., 2013). The main content of the body in the layout is fixed for its quality. Retail Layout The retail layouts are used by the retail shops for the interior design including floor plan. This retail layout helps in decorating the retail shop in the market. The retail layout contains the plan for the placement of the goods and furniture in the retail shop (Batra, 2014). This layout helps in retaining the behavior of a customer by attracting them towards the shop. The owner of the retail shop maintains this layout. It also helps in maintaining cleanliness in the retail shop by proper arrangement of the things in the shop. It contains all the blueprint of the retail shop to provide an idea of the completed shop. Conclusion It can be concluded that the layouts are important for imaging the final look of a project. The different types of a layout have been discussed. The concept of retail layout has been provided to understand the basic layout designs. The retail layouts are used for designing the retail shop. There are various eye catchy visuals and designs included in the layouts to drag the attention of the customers. References Batra, A. (2014). Factors Influencing Consumer Purchase Decisions at Organized Retail Stores in New Delhi.International Journal of Innovative Research and Development,3(8). Feng, T., Yu, L. F., Yeung, S. K., Yin, K., Zhou, K. (2016). Crowd-driven mid-scale layout design.ACM Trans. Graph.,35(4), 132-1. Kia, R., Khaksar-Haghani, F., Javadian, N., Tavakkoli-Moghaddam, R. (2014). Solving a multi-floor layout design model of a dynamic cellular manufacturing system by an efficient genetic algorithm.Journal of Manufacturing Systems,33(1), 218-232. Wu, W. Y., Lee, C. L., Fu, C. S., Wang, H. C. (2013). How can online store layout design and atmosphere influence consumer shopping intention on a website?.International Journal of Retail Distribution Management,42(1), 4-24.

The Things They Carried Essays (328 words) - The Things They Carried

The Things They Carried In the story ?Sweetheart of the Song Tra Bong? in The Things they Carried by Tim O' Brian Mary Ann Bell goes from one end of the spectrum to the other. Mary Ann is brought in by her high school sweetheart, Mark Fossie. They are destined to be married and live out the rest of their lives together. In a matter of weeks she is transformed from a cute, blonde high school girl to a ferocious animal of the jungle. Mark Fossie first toys with the idea of bringing her over from Cleveland and then goes through with it. ?Listen, the guy sends her the money. Flies her over. This cute blonde- just a kid, just barely out of high school- she shows up with a suitcase and one of those plastic cosmetic bags. Comes right out to the boonies (pg.102).? She is very young, at most seventeen years old. She is pretty and has a great personality that all the guys appreciate. She is never afraid of the unseen horrors of the war. She thirsts for knowledge about everything around her. Mary Ann wants to know about everything and her desire for knowledge leads her to the loners of the war, the green berets. She starts by just going out on ambush with them then it progresses more. ?The way she quickly fell into the habits of the bush. No cosmetics, no fingernail filing, cut her hair short and wrapped it in a dark green bandana (pg.109).? She breaks it off with Mark Fossie and doesn't want to leave the bush. She does stuff even the greenies wouldn't do. She stays with them until she eventually disapears. The greenies say she's still alive but they've never really seen her again. She was one with the jungle. She was young and innocent then became a ferocious hunter of the jungle. ?She was dangerous. She was ready for the kill (pg.125).? Book Reports

Free French Mobile Applications

Free French Mobile Applications If youre looking for free French apps, youre in luck: there is a wide variety, from dictionaries to learning programs. Heres a list of mobile applications related to French.2Lingua KidsLearn basic French in this app written by and for middle-school students.Classics2GoA small collection of French books.Free French TutorInteractive study tools.FrenchRadioFind French radio while youre on the go.French StartSmall app to begin learning French vocabulary.French Verbs 650Learn French verbs and their English translations.French Word of the Day (Declan Software)A new word every day, with sound file.French Word of the Day (Prometoys Limited)Daily word with translation and sample sentence.French WordPowerDaily word with pronunciation and translation, plus quiz and option to save words.Learn French - French AppsFour apps for learning a bit of French: alphabet, numbers, gender, and phonemes.Learn French by LoquellaLearn and practice French grammar, vocabulary, and pronunciation with lessons base d on the Foreign Service Institutes method and materials. Learn French QuickFrench flashcard program.Learn French with BusuuTwenty lessons with option to purchase more.Littrà © French dictionaryDictionary of French from the 17th-19th centuries.Living Language - French for iPadEleven free French lessons, with the option to purchase 35 more.RATPOfficial app to help you make sense of Pariss mà ©tro and bus.SpeakEasy French LiteThe free version includes 169 French travel phrases.If you dont have a mobile device, you might be interested in similar online and offline resources:     French verb conjugator  Ã‚  Ã‚  French vocabulary lessons and lists  Ã‚  Ã‚  French word of the day

How to Get a Job in College

How to Get a Job in College Knowing how to get a job in college can be challenging, especially if youre new on campus or youve never applied for an on-campus job before. And while each and every student worker plays an important role in helping make a college run better, there are definitely some jobs that are better than others. So how can you make sure that the job you get in college is a good one? Start Early There are undoubtedly other students, just like you, who want or need to get a job in college. Which means that there are lots of other people eager to apply for the job(s) you want to get, too. As soon as you know that you need or want to work during your time in school, start figuring out how and where to make the process happen. If at all possible, try to do some emailing or even applying before you officially arrive on campus for a new semester. Figure Out How Much Money You Want or Need to Make Before you start looking at listings, take a moment to sit down, make a budget, and figure out how much money you need or want to make from your on-campus job. Knowing the amount youll need to bring in each week will help you figure out what to look for. You may, for example, think the gig working at the theater is totally perfect, but if it only offers a few hours each weekend and you know youll need to work 10 hours a week, its no longer the perfect gig. Look at the Official Listings If youre applying for an on-campus job, chances are that all of the student jobs are posted in one central place, like the student employment or financial aid office. Head there first to avoid having to spend a ton of time trying to see if individual departments or offices are hiring. Dont Be Afraid to Ask Around and Network When people hear networking, they often think of schmoozing with people they dont really know at a cocktail party. But even on a college campus, its important to talk to people about what youd like in an on-campus job. Talk to your friends to see if they know of great places that are hiring or if theyve worked somewhere they particularly liked. If, for example, someone down the hall works at the mailroom, thinks its a great gig and is willing to put in a good word for you, voila! Thats networking in action. Apply Applying for on-campus jobs is usually a much lower-key process than applying for jobs at, say, a major department store or corporate office in town. That being said, its still important to appear professional when you apply for an on-campus job. No matter where you work on campus, youll undoubtedly be interacting with people off-campus, professors, upper-level administrators, and other important folks. Whoever hires you will want to make sure that when the community interacts with you, as a member and representative of their office, the interaction is positive and professional. So make sure you return phone calls or emails on time, show up for your interview on time, and dress in a way that makes sense for the position. Ask What the Time Line Is You may apply for a super-casual gig where they hire you on the spot. Or you may apply for something with a little more prestige where you need to wait a week or two (or more) before you hear if youve got the job or not. Its okay to ask during your interview when theyll be letting people know if they are being hired; that way, you can still apply for other jobs and be making progress while you wait. The last thing you want to do is shoot yourself in the foot by letting all the other good jobs slip by as you wait to hear from one specific place that ends up not hiring you. Although the first few weeks of any semester is a flurry of activity as students apply for on-campus jobs, everyone usually ends up landing something that they like. Being smart about the process can help increase the chances that youll end up with a job that not only provides a little cash but also lets you enjoy your time working in school.

20th Century Philosophy Paper Essay Example | Topics and Well Written Essays - 500 words

20th Century Philosophy Paper - Essay Example This work was extended by Russel who derived the whole of mathematics from logic. The projects of both Frege, and Russel failed but gave rise to what is known as analytic philosophy today. There is no clear definition of analytic philosophy. This philosophy â€Å"emphasizes clarity, rigor, argument, theory, truth. [†¦] This kind of philosophy is more like science than religion, more like mathematics than poetry – though it is neither science nor mathematics† (Collin, 2002). The history of analytic philosophy can be divided into five phases. The first phase from 1900 to 1910 is characterized by the quasi-platonic form of realism, which was articulated in the idiom of ‘propositions’ and ‘meanings’. Later, Moore proposed the philosophy of common sense, while Russel developed logical atomism with Ludwig Wittgenstein. This second phase continued till 1930. 1930s saw the development of logical positivism by A.J. Ayer. The fourth phase form 1945-1965 saw inclination towards ordinary-language analysis developed by John Wisdom, Gilbert Ryle, and Paul Grice. Criticism in 1960s led the analytic philosophy to dump its linguistic form. This continued till the end of the 20th century and illustrates pluralism. Simply defined, modernism is the social thought process, logical behavior, and character in the present time. This movement stretched from 1890 to 1920 and witnessed the genius of Joyce, Eliot, Lewis, and Pound among others. This movement had a far-reaching influence on the American and British society in terms of art, architecture, literature, religion, politics, and social behavior. Some of the salient features of modernism include: Experimentation; self-consciousness; individualism; elite intellectualism; and anti-realism. The modernism movement was influenced by many sources. It took allusiveness in style from symbolism; an urban setting from realism; artist-focused view, and

Decline in Global Income Inequality Research Paper

Decline in Global Income Inequality - Research Paper Example   Globalization has resulted in multicultural societies that have encouraged cross-cultural understanding and mutual respect. The societies across the globe have become more tolerant. At the same time, the governments across the globe have introduced radical reforms in their socio-economic and political system to make people from different culture, race and nationality adjust within the new social order with more ease. The businesses have also realized the need to incorporate changes that would need the changing requirements of the fast transforming dynamics of the societies. The compulsions of the contemporary times have therefore promoted the need for the common goal and collective responsibility for peaceful co-existence.   According to Stiglitz (2007), globalization has brought in more influx of multinational companies in the developing countries which have all negotiated with the intent purpose of benefiting the parent companies. The monopoly of American influence in all the leading international financial institutes like World Bank and IMF have followed the American policy of one-way transparency whereby the developed and under-developed countries, must open their market and relax their laws to suit the interests of the multinational companies. While it may be true to a certain extent, it also cannot be denied that business from developed countries has significantly improved the economy of underdeveloped countries and facilitated the socio-economic growth of the developing nations. Firebaugh (2004) has also affirmed that globalization had actually operated to boost industrialization in the developing countries.   

Areas for improvement for Football Essay Example for Free

Areas for improvement for Football Essay I watched a football match that was Pendle Vale vs Marsden Heights. I observed the match and saw many areas for improvement. These are some of the things that could be improved Set Pieces To improve Pendle vales set pieces, I felt they needed to be more precise and accurate as the ball was not reaching the player. Also I felt that they needed to be played with pace as the defender had too much time to read where the ball was going. If the ball was more accurate it would have been hard for the opposition to get as a result giving the attacking team more of a chance to score. Another way the set piece could have been improved is by playing the ball according to the opposing teams weaknesses, for example, there was a short defender from Marsden Heights was marking a taller striker fom Pendle Vale. I felt that the ball should have been played to the taller striker because the defender has a smaller chance of clearing the ball, therefore it would have created more of a chance to score. When a Pendle vale player was taking a set piece, it was not crossed into a danger zone, for example, in the 18 yard box or the far post or near post. As a result, it posed a smaller threat for Marsden heights and also did not put them under any pressure. To improve this they need to cross the ball into more danger zones so that they have more of a chance of scoring. To add to this, another useful improvement would be if they disguised a shot at goal, by blocking the goal keepers view of the ball by placing their own players there. This would have given the goal keeper less time to react and thus could have resulted in a goal. Man Marking and Zone Marking the player from Marsden was comfortably able to move around the pitch as no Pendle Vale defender was marking him. To improve on this the defender should stay close to the attacker, thus giving him less room to pass the ball and to create any possible chances. By man-marking a player closely it forces even the best attacker to make mistakes in the game because the strikers team mates know he may be forced into making an error because of the pressure he is under from the defender. Pendle Vale could have reduced the threat that Marsden Heights posed by zone marking. This also did not happen and Marsden Heights were able to play into the danger zones. To improve zone marking, the right back defender should use his intelligence by marking a zone where Marsden Heights like to play. For example, Marsden Heights seemed to like playing on the wing and then crossing the ball, if a defender is already on the wing, it may cause the team to play into a less dangerous zone. This would improve zone marking. Another error I realised was that Marsden Heights posed to much of a threat at goal to Pendle Vale. To improve this Pendle Vale should have used zone marking. To do this the right back should have used his understanding of the game and marked the zone where Marsden Heights were likely to cross or pass the ball. For example, Marsden Heights seemed to like playing through middle and then having a go at goal, if a centre back is already there, it may cause the team to play a less dangerous pass and there for created less threat, this would have improved zone marking. Counter Attacking I also noticed that Pendle Vales counter attacking was inadequate; I felt the players were not sprinting to their potential and the ball was not cleared fast enough by the defenders. Their counter attacking could be improved in many ways. For example after a set piece is taken, the ball should be cleared quickly leaving no room for mistakes. Then the attacking midfielders should sprint to the opposing 18 yard box and provide support by finding space so that the receiving ball can be passed quickly, by doing this, the striker on the ball would have had much more options, he could pass the ball to his wingers or centre forwards, this would have created a chance to score a goal. Playing counter attacking outnumbers the defenders and increases the chance of scoring. Badminton Tactics Over Head Clearance an overhead clearance is a shot played from the back of the court to the other end of the court. This is a good tactical way, because brings the opponent right to the back of the court. This makes it easy to do a smash or drop shot. The opponent usually finds it difficult to get to receive the shuttle cock, thus conceding a point. This type of shot makes it easier to retrieve the opponents shot when he struggles to return it deep into the court. This is why it is a good tactical shot. Long and Short Serve The long serve is a good tactical shot as the opponent is pushed (far side) deep into his side of the court, this is because it is easier to retrieve the opponents shot when he is deep in the court. Also the opponent is likely to return the shot high, making it easy to claim a point, as you have a choice of either doing a smash shot or disguise a drop shot. The short serve is also a good way of forcing the opponent to come closer to the net, as a result making it easy to do an over head clearance shot, because of this he may return a poor shot giving you the chance of taking a point. Smash- a smash is a very good tactic which requires power and timing; it is used commonly throughout badminton games in order to win points. A smash is when the shuttle is hit facing towards the ground fast, this makes it harder for the opponent to return, which will either result in a point conceded or if he does hit it he will hit it in the air. This then can provide the opponent to do another smash, but one that is aimed at the far side of the court. Drop shot- this is another great tactic which requires minimal power, it is done by hitting the shuttle as low as possible over the net, the most effective time to do this is when the opponent is at the back of the court. Ready position- when serving the player should stand between the net of the court and the baseline. Also he should be more or less in the middle of the two sidelines which will make it easier to return a shot going either side. He should stand with his knees bent at a slight angle which should provide him with better agility and movement. Also it will help him return the shot more easily despite where it is going. His eyes should always be on the shuttle and his racket should be held just above his head ready to return the serve. Equally this will make his position a good tactic

The Health Benefits of Vegetarianism Essay -- Health Nutrition Diet Ex

The Health Benefits of Vegetarianism Maintaining a well-balanced vegetarian diet is healthy and can be beneficial by reducing the risk of health diseases, particularly cardiovascular diseases and obesity. Vegetarians are individuals who choose to abstain from eating foods derived from animals, such as meat, poultry, fish, and dairy products. This type of a diet is practiced for a variety of reasons, whether out of respect for animals and the environment, for the potentially healthier lifestyle, or simply out of distaste for or allergy to meat products. Practicing vegetarianism is no more difficult or complicated than following a regular meat-inclusive diet; eating a variety of soy, nut, or wheat based products can substitute for certain meat dishes and dairy products and provide the needed nutrients that those normally provides. Vegetarianism is a healthy choice; following a meat-restricting diet can lower cholesterol and fat intake, thus reducing the chances of developing heart diseases and obesity. Despite several misconceptions that claim vegetarianism is unbalanced and thus unhealthy, a vegetarian diet can still meet daily calorie and other nutrient requirements without including meat and dairy products. According to the United States Department of Agriculture, to maintain a healthy lifestyle a person should consume a balanced amount of fruits & vegetables, grains, meat, dairy products, and fats in accordance with the "Food Pyramid." The human body requires a minimum amount of various vitamins, minerals, and nutrients in order to perform properly and carry out bodily functions. Though removing beef, pork, poultry, and other animal-derived foods can leave a diet lacking in protein, calcium, iron, and vitamins... ...hy choice; there are numerous potential benefits that come with following a diet that abstains from meat and dairy products. Though following a vegetarian lifestyle with an unbalanced diet can be just as health hazardous as a meat-inclusive unbalanced diet, a vegetarian regime that maintains the recommended daily nutrients can be healthy and beneficial. A well-balanced vegetarian meal plan can help reduce the risks of heart diseases and obesity. Sources used http://dictionary.reference.com/ http://www.eatright.org/Public/NutritionInformation/92_11722.cfm http://www.epic-oxford.org/ http://www.pueblo.gsa.gov/cic_text/food/food-pyramid/main.htm http://www.vegetarian-diet.info/vegetarian-health-heart-disease.htm http://www.vegetarian-nutrition.info/updates/trends.php http://www.vegsoc.org/health/ http://www.vrg.org/nutshell/nutshell.htm

Discuss Research Into Effects of Workplace Stress Essay

A research for workplace stress was conducted by both Marmot and Johnson and Hall. Marmot researched effects for low control and whether it was linked to more stress. Johnson and Hall researched high workload to stress. Marmot conducted an investigation with participants from London – based government civil servants, and the studies are therefore referred to as the Whitehall studies. Civil employees in London were asked to volunteer to take part in the study. High grade employees were compared to Low grade civil servants. Marmot found that workers with less control were four times likely to die of heart attack than their colleagues with more control. In addition they were more likely to suffer from other stress related illnesses such as cancers, ulcers, stomach disorders and strokes. The conclusion was obvious, that lack of control seemed to be associated with illness and they recommended that employers gave their staff more autonomy and control. The study showed to be correlational. This is because it can only be said that there appears to be an association with low control and stress-related illness. It cannot be assumed that law control is causing illness. It could be that workers with poor health are likely to achieve the higher grade jobs with more control. For all the more reasons to weaken the findings. Also the research is said to be self-reported. This is because workers filled in their own questionnaire which is inaccurate and eligible for participant reactivity. Also if the workers found out what the researchers are looking to find then the results would be biased and so they may answer the questions accordingly. For this reason the findings of the research may be inaccurate and so will not be reliable. The investigation that Johnson and Hall did was done on a large scale and they investigated with 14000 male and female Swedish workers. They used self-report questionnaires. They compared sawmill workers high job demand and low control with maintenance workers who had low job demand and high control. Sawyers in Swedish sawmill had more illnesses and higher levels of adrenaline in urine than lower risks groups. This shows that high demand and workload is associated with stress related illness. The study relies heavily on self-report techniques making them less reliable. A person perception of their workload may not be entirely accurate or unbiased. Also cause and effect is hard to establish and high demand/low control jobs may be linked to social class. Furthermore the study doesn’t take into account of individual differences. Lazarus, another psychologist, claims that it is the perception of work overload that is the important factor rather than the number of hours/the actual amount of work. In this sense, work overload is a perception held by a worker that they are required to work too long and/or too hard. Those who have high hardiness may see demand as a challenge rather than a threat; this therefore weakens Johnsons’ overall assumption of workplace stress affecting individuals in the same way. The research on workplace stress has a good significance on its stressors as it affects productivity, motivation and time off work with health problems. Therefore occupational psychologists are brought into the workplace to reduce the workplace stress. The study also has practical applications and so many employers now take stress in the workplace very seriously. Stress is bad for business as it is seen to cause ill health, absenteeism, high staff turnover and low job performance all of which costs the company money. The research also has extraneous variables. This is because despite the link between lack of job control and stress related illness found in many studies.

KES- the film /movie

â€Å"While A Kestrel for a Knave begins with a sense of hope, it soon becomes clear that the novel and film are both ultimately about Billy's defeat. † Is one that I agree with. It's explores the theme of hope In both a positive and negative manner. The audience learns that hope can be nurtured through the support of adults and also when an individual has a goal they wish to attain.Yet, it's abolished when a teenager is succumbed to despair due to not being rendered with support, and shows the harsh reality for many teenagers dwelling in poverty whereby they experience the absence of hope. I believe this book resonates with teenagers in a contemporary society, as adults can hinder or encourage teenagers dealing with adversely such as bullying, poverty, or family abuse. Also, It suggests that due to the perils of life, teenagers may be deprived of hope when they realist that regardless of their goals and determination, they may never succeed.As evident in the murder of the Kes trel which was Bilge's only source of hope despite adversities. The statement â€Å"While A Kestrel for a Knave begins with a sense of hope, it soon becomes clear that he novel and film are both ultimately about Billy's defeat. † is one that I agree with. It's explores the theme of hope In both a positive and negative manner. The audience learns that hope can be nurtured through the support of adults and also when an individual has a goal they wish to attain.Yet, it's abolished when a teenager is succumbed to despair due to not being rendered with support, and shows the harsh reality for many teenagers dwelling in poverty whereby they experience the absence of hope. I believe this book resonates with teenagers in a contemporary society, as adults can hinder or encourage teenagers dealing with adversities such as bullying, poverty, or family abuse. Also, It suggests that due to the perils of life, teenagers may be deprived of hope when they realist that regardless of their goa ls and determination, they may never succeed.As evident in the murder of the Kestrel which was Bilge's only source of hope despite adversities. The statement â€Å"While A Kestrel for a Knave begins with a sense of hope, it soon becomes clear that the novel and film are both ultimately about Billy's defeat. † is one that I agree with. It's explores he theme of hope in both a positive and negative manner. The audience learns that hope can be nurtured through the support of adults and also when an Individual has a goal they wish to attain.Yet, it's abolished when a teenager is succumbed to despair due to not being rendered with support, and shows the harsh reality for many teenagers dwelling in poverty whereby they experience the absence of hope. I believe this book resonates with teenagers in a contemporary society, as adults can hinder or encourage teenagers dealing with adversities such as bullying, poverty, or Emily abuse. Also, it suggests that due to the perils of life, t eenagers may be deprived of hope when they realist that regardless of their goals and determination, they may never succeed.As evident in the murder of the Kestrel which was Bilge's only source of hope despite adversities. The statement â€Å"While A Kestrel for a Knave begins with a sense of hope, it soon becomes clear that the novel and film are both ultimately about Billy's defeat. † is one that I agree with. It's explores the theme of hope in both a positive and negative manner. The audience learns that hope can be sis to attain. Yet, it's abolished when a teenager is succumbed to despair due to not being rendered with support, and shows the harsh reality for many teenagers dwelling in poverty whereby they experience the absence of hope.I believe this book resonates with teenagers in a contemporary society, as adults can hinder or encourage teenagers dealing with adversities such as bullying, poverty, or family abuse. Also, it suggests that due to the perils of life, teen agers may be deprived of hope when they realist that regardless of their goals and determination, they may ever succeed. As evident in the murder of the Kestrel which was Bilge's only source of hope despite adversities.The statement â€Å"While A Kestrel for a Knave begins with a sense of hope, it soon becomes clear that the novel and film are both ultimately about Billy's defeat. † is one that I agree with. It's explores the theme of hope in both a positive and negative manner. The audience learns that hope can be nurtured through the support of adults and also when an individual has a goal they wish to attain. Yet, it's abolished when a teenager is succumbed to despair due to not being endured with support, and shows the harsh reality for many teenagers dwelling in poverty whereby they experience the absence of hope.I believe this book resonates with teenagers in a contemporary society, as adults can hinder or encourage teenagers dealing with adversities such as bullying, p overty, or family abuse. Also, it suggests that due to the perils of life, teenagers may be deprived of hope when they realist that regardless of their goals and determination, they may never succeed. As evident in the murder of the Kestrel which was Bilge's only source of hope despite adversities.

Acid Deposition

Acid Deposition Introduction Nearly every element of within the periodic table has found its way into the atmosphere. As an ease when studying the element and there species composition of compounds in the atmosphere, Seinsfield and Pandis (21) suggest categorizing of the atmospheric compounds as containing halogens, sulfur, carbon or nitrogen.Advertising We will write a custom research paper sample on Acid Deposition specifically for you for only $16.05 $11/page Learn More Probably, this classification rides on the fact that emissions into the atmosphere breakdown from original compounds into component species before exiting the atmosphere in a cyclic phenomenon. Actually, the cyclic process of substances is contained in the biogeochemical cycle of elements. The scope of understanding the cyclic processes comprises atmospheric movement across Oceania, land terrains, biospheres, inter alia; chemical transitions (quantity and quality) of the substances and rates of circulatio n and transfer (Seinsfield and Pandis 21). The geographical paradigm gives this subject the spatial and temporal references, since the transportation aspect is a vector quantity that can be justified through a scalar quantity of time and direction. Mehta (124) explains that in 1852, Robert Angus Smith made-up the term acid rain. It was not until 1972, when the concept of acid rain became familiar in the western industrial world. The term referred to atmospheric acidity levels (at pH above 5.6) that surpass normal levels for rain, fog and smog. The precipitation (deposition) of these acidic concentrates impacted on ecosystems, antiquities and human health. Acid rain was traced back into the gradual Geo-biological processes within nature and accelerated volcanic emissions (Mehta 124). The problematic scope of acid deposition gained wider magnitude when it was realized that it evolved into a trans-boundary affair. It was revealed that there was mobility of precursor elements emitted fr om the industrial heartlands in Europe and North America.Advertising Looking for research paper on environmental studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More Emissions containing precursors- sulfur dioxide and oxides of nitrogen (referred to as NOX species) form the major bulk of acid rain. In order to effect solutions towards acid rain, a critical loads framework on emission cuts and ecosystem recovery was developed. Already, Europe has generated maps depicting critical loads. Driscoll, Lambert and Chen (28) note that in the US three forms of acid deposition have occurred. These are wet, dry and cloud or fog depositions. Through research, more than 200 sites have been monitored as experiencing wet deposition consisting of rain, snow, sleet and hail. Dry deposition consists of vapor, particles and gases. Some coastal areas and high altitudes have been exposed to dry and cloud deposition. Driscoll, Lambert and Chen (28) e xplain that the pattern of dry and cloud deposition widely varies spatially and temporally; thus, making it intricate to give consistent characteristics. Because dry and cloud deposition can accompany the other two deposition forms then researchers have resorted to bulk deposition measuring using open collector. Literature Review Tracking Acid Rain: The Case study of The Rust Belt, US Case Background The industrial heartlands of the US are located in the Rust Belt (Midwestern American). The Rust Belt extends into Canada within the Canadian Heartlands. EIR/LaRouche Youth Movement Economics Team (2006) describes the Rust Belt as covering Pennsylvania and New York (Western) this extends into Missouri. A quarter of the US populace resides within the industrial heartland. Mair et al. (361) indicate that heartland is at the center of a major transplant corridor for automobile manufacturers from the Asian and European world. These industrial plants were strategically located to give them a competitive advantage in production capacity and market supply. The interest of the Asian investors to set up automobile plants in the US was driven by the protectionist belief of cutting down their exports into America (Mair et al. 355).Advertising We will write a custom research paper sample on Acid Deposition specifically for you for only $16.05 $11/page Learn More Mair et al (354) explains that the conceptual approach of the automobile plants was Just-in-Time to imply that the target was mass production to meet the demand within an area and the adjacent environs of America. Not only did the heartlands host automobile plants but also other electrical utilities and metal plants. While the metal plants are in the east; the automobile plants are in the west of the heartland. Heartlands greatly symbolize the economic capacity and industrial advancements achieved. Figure 1: Map of Heartland of North America Source: â€Å"The Industrial Heartland of North A merica† Lind (148) explains that long term rainfall data in the heartland area gave indications of acid rain. This has translated to heavy environmental damage. The extent of damage has contributed to a reduction in industrial development. This has translated into economic losses. In the far Northeast and outside the industrial heartland, the problem of acid rain continues to persist. Actually, about 33 percent of emissions causing acid rain in the down wind area (that is, far Northeast) traces back from the automobile sites in the Midwest (the source area). Lind (149) notes that economic factors have motivated the use of coal conversion and the combustion of sulfur containing coal. From an economic geography perspective, heartlands are tailored to receive raw inputs to facilitate industrial activities. Nevertheless, strategizing for the heartland location the risk regime and environmental impacts should be factored in. Lind (150) observes that effort to reach at a negotiated equitable solution between the source areas and the downwind areas have failed. Factors Contributing to Acid Rain Formation Acid rain has a set of preconditions that facilitate the formation process (Wang and Wang 2297). The concentration of the emitted precursor elements, compounds in rainfall, aerosols and their capacity to buffer and weather conditions are some of the contributory factors leading to acid formation.Advertising Looking for research paper on environmental studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More Figure 2: Conceptual Framework to Acid Rain Formation Figure 3: Acid Rain Cycle Source: Downing, Ramankutty and Shah (14) Airborne pollution due to release of Sulfur dioxide and NOX species is the primary source of precursor elements leading to acid rain. Once in the atmosphere, these pollutants undergo a chemical interaction with atmospheric water and oxygen (Downing, Ramankutty and Shah 13). In the presence of other atmospheric chemicals, sulfur dioxide and NOX species end up forming sulfuric acid and nitric acid. Emissions can remain within the atmosphere longer and a drift to far places prior to deposition on the surface. Prevailing winds play an important role in drifting the pollutants. Deposition of acid rain takes many forms such as dew, snow, fog, so on (Downing, Ramankutty and Shah 13). Use of fossil fuel, sulfur containing coal and biomass combustion is the common sources of acid rain precursor elements. Adverse effects of acid deposition include loss of forest cover th rough complex interactions, destruction of aquatic life and their ecosystems, loss of aesthetic value for monuments and cultural resources and human respiratory health risks Downing, Ramankutty and Shah 14). Emissions are released from large point sources like combustion plants were thought to have a localized impact. Increased concerns based on this premise led to the building of new facilities that have longer smokestacks, tailored to disperse the emission over a wider area. Large scale dispersion and distribution of acidification may be a regional concern. Acid Rain and Emission Cuts Milestone In the United States, the proportional release by factory processes, electric utilities and combustions are two-thirds, 15 percent and 9 percent, respectively (Driscoll, Lambert and Chen 27). Moreover, automobiles account for over half of human related sources of nitrogen oxides. Electric utilities and combustion processes account for 22 percent and 14 percent of NOX emissions, respectively . In 2002, more than 50 percent of precursor elements release occurred in seven states within the Ohio River Valley (Driscoll, Lambert and Chen 29). Five of these states dominate in the release of nitrogen oxides. The decline of air quality forms an indicator of adverse impacts of release of precursor elements. In 1973, the level of emission in the United States had highs of over 29 million metric tons, yearly. Within a period of twenty years since 1950 there has been a decline of over a half of sulfur dioxide due to the Amendments of the Clean Air Act (CAAA). In 2002, the emission levels were 13.9 million metric tons. In 1990, NOX species emissions had the highest toll at 22.7 million metric tons. In the following decade, emissions declined by 12 percent. NOX emission targets were set to decrease by almost 2 million tons within the specifics of the 1990 CAAA (Driscoll, Lambert and Chen 27). Moreover, there are state initiatives meant to augment emission cuts locally (Driscoll, Lamb ert and Chen 230). There have been international efforts towards emission cuts. The first treaty meant for emissions cut came into place in 1985. The treaty was knowns as the Protocol on the Reduction of Sulfur Emissions. The emission cuts were set at 30 percent by 1993 vis-a-vis the 1980 levels (Driscoll, Lambert and Chen 30). Further treaties set the cuts at 80 percent with reference to 1980 levels. Further treaties on emission cuts in the decade beginning in 1990; have led to declines of sulfur dioxide and NOX species at two-thirds and a third, respectively (Driscoll, Lambert and Chen 30). The LRTAP Protocol of 1999 introduced the concept of critical loads that led to the development of critical load maps within the European context. Analysis Figure 4: 1.0 Trends in Emission of Acid Rain Source: National Science and Technology Council (18) Figure 5: Trends in the Deposition of Acid Rain Source: Likens (19) Hubbard Brook Experimental Station The United States Department of Agric ulture Forest Service established the Hubbard Brook Experimental Forest as a long-term research station on ecological studies. The research site is found in the White Mountains in New Hampshire. Research interests in the station were composition and profile of the forest, disturbance reflex and aquatic ecosystems. Hubbard Brook gained prominence across North America as the first to experience acidic deposition. Effects of acid deposition at Hubbard Brook reflect a forest ecosystem sensitive to acid inputs (Driscoll, Lambert and Chen 32). Over time, experimental activities and measurements regarding acid deposition and the aftermath on the ecosystem have been the dominant focal at the Hubbard Brook. The lowering of sulfate concentration in rainfall has correlated with the rise in pH. Hubbard Brook has a long term inventory on precipitation chemistry. Over time precipitation records include bulk deposition date back to mid-1960s and wet deposition at the latter years of the 1970s (Dri scoll, Lambert and Chen 32). Conclusion made from the findings showed greater association between pollutant release levels of the precursor and the sulfur based acid deposition at the Hubbard Brook. It is thought that emission cuts at the source area would reflect linearly declines in sulfate deposition. The eastern United States has provided a clear indication of the association between emission of precursor elements and the wet deposition. Over time in the period between 1984 -1986 to 2002-2004 high sulfate depositions has declined significantly in the eastern United States (Driscoll, Lambert and Chen 33). The scenario of acid deposition reduction experience reflects the emission cuts targets entrenched in the 1990 CAAA. Levels of nitrate or ammonium deposition have varied marginally at the forest station since 1963. Bulk deposition at down wind areas at Hubbard Brook has shown a direct association with the source area’s nitrogen oxide emission (Driscoll, Lambert and Chen 3 4). Nevertheless, the association is feeble compared to sulfate. Inventories of nitrate emissions and the bulk deposition at the Hubbard Brook have had minimal change since experiments began in 1963. The results of measurement generated at the Hubbard brook have reflected results obtained elsewhere in the eastern United States (Driscoll, Lambert and Chen 34). Figure 6: Distribution Pattern for Sulfur Dioxide Emissions (in 1996) Source: The Adirondack Council (13) Figure 7: Distribution Pattern for Nitrogen Oxide Emissions (in 1996) Source: The Adirondack Council (13) Approaches to Acid Rain Abatement The Act on Clean Air gave the preference to market approaches towards sulfur dioxide emission cuts. Industrial plants were supposed to adopt and obtain allowances from the emission cuts programs. The market approach provides plants experiencing high emission scales opportunity to purchase sulfur dioxide credits from their counterparts whose emission costs are marginally lower. This ap proach has cost savings implications. In contrast, use of the command-control approach proposed through environmental regulations may not amount to the same. Moreover, there are econometric functions within the market approach intended to measure the performance of sulfur dioxide allowance. Assessing the level of cost (whether rising or falling) provides the indicator on performance emission cuts. On these bases, those plants that volunteer to use low-sulfur coal as an emissions-cut strategy, then the overhaul of the technology and decline in prices of sulfur containing coal have demonstrated the reduction in the marginal reduction of costs by more than half since 1985. This forms the main bases for reducing cost other than trading. The strength of allowance approach is the cost savings of up to US$ 800 million annually. The command and control approach relies on public awareness and the establishing of an obligatory flat rate of emissions. While it is imperative to consider the gai ns made by the market approach vis-a-vis the command-control; there is need not to lose sight of the overall necessity is not commercializing the whole affair but sustaining the health of the ambient atmosphere. The doubling of the two approaches to emission cuts may lead more effective results other than taunting of one. Arguably, market approach may be the only acceptable within a particular jurisdictional area. The fact that emissions and depositions drift from the source areas makes the sense that command control approach is more applicable for trans-boundary settlements on emission cuts. Conclusion There are categories provided for atmospheric compounds. Sulfur and nitrogen species are among the four categories. Emissions have led to cyclic atmospheric processes for nitrogen and sulfur pollutants. This has been described in the biogeochemical cycle. The impact cyclic processes have traversed terrains and water masses. This means acid rain has a spatial and temporal perspective to it. Acid rain was first conceived by an English Chemist, but the concept earned popularity after twenty years. This implies that the adverse impacts of acid deposition were not immediately perceivable thus the quality of the ambient environment is relative to placement and time. Acid rain has shown the ability to replicate the problem as well as traverse the space. Nevertheless, this property of the acid rain and its precursors makes it difficult to particulaandr opt for one of the emission cut strategy (market or command-control approaches). This is evident in the failure to reach at an amicable solution towards emission from the mid-eastern of North America source area and downwind in the Far East of the country. Based on the study argument most of the effort present alternative solutions towards reducing the amount of sulfur dioxide emitted to the air rather than absolute zero emissions. The market approach considered as a preferable fails to campaign directly for zero emissio n of precursors but rather lower. Anecdotally, with the increasing establishment of more industrial plants the intensity of release may be low but the number sources increases translate to escalation of emission of precursors. The role of the Hubbard Brook experimental outcomes is a clear indication that acid rain has a biogeochemical cycle. This puts the source and the downwind as important players towards providing solutions towards the acid rain phenomenon. Actually, the drifting of acid deposition indicates that a porous solution towards an environmental problem can lead transferred to a second party. Providing longer smokestacks for releasing smoke implies that the environment at the troposphere is constantly mobile and that the atmosphere is constantly circulating and exchanging matter across the space. In other words, the solutions towards the acid rain may not be transferring the emissions into the outer space but getting robust strategies to avoid the release of precursors at the source points. Solutions to the problem begin with the technologies applied in utilizing raw resources. In addition, industry players should be prepared to embrace technology transfer for the common good. The market approach demonstrates that players in the same industry can participate in distributing and sharing an environmental problem resulting in significant reduction of emissions. In the same vain technologies that prove workable towards lowering emissions can be shared as a way of corporate social responsibility, particularly in mitigating problems arising from emission release. The market approach demonstrates that solutions to most environmental problems are best tackled through integrated approaches than independent players taking individual actions. It is evident that corporate leaders have dominated in the technology front and have the capacity to institute emissions cuts with ease compared to small scale players. Thus, certain calls for emission cuts may not have an equal impact within the same industry. The Adirondack Council 1998, Acid Rain: A Continuing National Tragedy. PDF file. 10 Dec. 2012. https://www.adirondackcouncil.org/vs-uploads/docs/1354059160_acrapub.pdf. Downing, Robert, Ramesh Ramankutty and Jitendra Shah. RAINS-ASIA: An Assessment Model for Acid Deposition in Asia, Washington, D.C.: The World Bank, 1997. Web. Driscoll, Charles, Kathy Lambert and Limin Chen. â€Å"Acidic Deposition: Sources and Ecological Effects.† Acid in the Environment: Lessons Learned and Future Prospects. Ed. G. Visgilio D. Whitelaw. USA: Springer, 2007. 27-58. Web. EIR/LaRouche Youth Movement Economics Team 2006, Retool Auto To Save U.S. Industrial Heartland. PDF file. 10 Dec. 2012. https://larouchepub.com/eiw/public/2006/eirv33n16-20060421/eirv33n16-20060421_024-economic_geography_retool_auto_t.pdf. Likens, E. 1994, Human-Accelerated Environmental Change – An Ecologist’s View. PDF file. 10 Dec. 2012. https://www.murdoch.edu.au/ . Lind, Douglas 1981. Umbrella Equities: Use of the Federal Common Law of Nuisance to Catch the Fall of Acid Rain. PDF file. Web. Mair, Andrew, Richardd Florida and Martin Kenney. â€Å"The New Geography of Automobiles Production: Japanese Transplants in North America.† Economic Geography. 64.4 (1988): 352-373. JSTOR. Web. Mehta, Prashant. â€Å"Science behind Acid Rain: Analysis of Its Impacts and Advantages on Life and Heritage Structures.† South Asian Journal of Tourism and Heritage. 3 (2010): 123-132. South Asian Journal of Tourism and Heritage. Web. National Science and Technology Council 2005, National Acid Precipitation Assessment Program Report to Congress: An Intergrated Assessment. PDF file. 10 Dec. 2012. https://www.esrl.noaa.gov/csd/aqrsd/reports/napapreport05.pdf. Seinsfield, John and Spyros Pandis. Atmospheric Chemistry and Physics: From Air Pollution to Climate Change, USA: John Wiley Sons, Inc. Web. â€Å"The Industrial Heartland of North America† n.d. JPEG file. 10 Dec. 2012 https://theelectoralmap.files.wordpress.com/2008/04/04-14-rust-belt2.jpg. Wang, Wenxing and Tao Wang. â€Å"On The Origin And The Trend Of Acid Precipitation In China.† Water, Air and Soil Pollution. 85 (1995): 2295-2300. Springer. Web.

10 Simple Body Language Techniques for Career Success

10 Simple Body Language Techniques for Career Success Dr. Carol Kinsey Gorman, author of The Silent Language of Leaders: How Body Language Can Help- or Hurt- How You Lead, has 10 great tips for maximizing success through body language: 1. Sit up straight.Good posture doesn’t just impress those around you, it can actually boost the way you feel about yourself.2. Use your coffee cup to open up.Believe it or not- a recent study at Yale University actually concluded that participants holding warm beverages versus cold ones were more likely to be trusting in any given interaction. So unless you’re heading into salary negotiations and need to drive a hard bargain, grab a hot cup of coffee and feel more generous with your coworkers. And maybe bring one for your boss.3. Synchronized nodding.Stanford University scientists found that teams who moved the same way were more creative and collaborative. So go ahead, mirror your team members’ body language; the team that nods together gets more done.4. Squeeze left.If you’r e too much in your head and not relying on the tools you’ve trained so hard to build, squeezing a ball in your left hand can distract the right hemisphere of your brain (associated with conscious focus) and engage your left hemisphere (associated with automatic motor skills). It works with seasoned athletes and could work for you.5. Avoid resting grumpy face.Try to relax your facial muscles, especially when concentrating or reading emails. Studies actually show that messages can be interpreted as angry in tone when we read them with furrowed brows.6. Shake shake shake.We all shake hands after a deal is made, but the Harvard Business School found that shaking before negotiations can make for a more equitable exchange.7. Keep your voice on the down low.The lower your voice, the more authority you command. Try dropping your voice when asking for a raise. Researchers at Duke discovered that a 22 Hz drop can result in a significant pay increase, all other factors equal.8. Come int o the game warmed up.It takes our brains only 200 milliseconds to determine a person’s emotional state. So warm yourself up before you walk into the meeting to prove to everyone that you’re at your best. If you come on stage already in character, no one will doubt your performance.9. Add that extra touch.A Cornell University study showed that customers tipped 2-5% better when their servers made physical contact on the hand or shoulders. Try giving your associate a pat on the back and see what happens.10. Flex your muscles.Muscle tightening has been shown to increase willpower. Try tightening your biceps, hands, or calves, and see if it boosts your self-control.

International marketing Essay Example | Topics and Well Written Essays - 2000 words - 8

International marketing - Essay Example This article aims at addressing the various styles used by organisations in building relationships as well as providing a comparison between Britain and India with some recommendations concerning the best practice for dealing with cultural differences for an international marketer. The various reasons for entering in B2B relationships influence the style used by the organisation in building the relationship. These styles may take the form of partnerships, strategic alliances, joint ventures, interlocking directorates, trade associations as well as the establishment of trade networks (Bagdoniene & Zilione 2009). Currently, because of the process of globalisation of world trade, most companies tend to diversify their operations and operate in more than one country and hence the establishment of networks continues to gain more popularity over the other methods. However, the organizations that intend to establish networks require the skills required for building and maintaining such networks. This means that the ability and the capability of establishing networks depend largely on the knowledge and experience of the management team. An organization deeply rooted in a country like Britain where the labour is more skillful is thus likely to develop networks more eas ily than an organisation deeply rooted in India where labour is less developed. This means that the necessity to acquire more skills in Britain is less than in a country like India. This means that in Britain, the move to acquire more managerial skills is lower and hence less likely going to engage in partnerships with the aim of gaining knowledge and skills. While organizations operating in India are most likely going to collaborate with a substantial organisation to acquire skills to deal with the managerial problems, it faces in the current globalised economy in which intense competition is the most describing feature (Ghemawat &

International Migration Essay Example | Topics and Well Written Essays - 500 words

International Migration - Essay Example The same affects the health facilities in the country and negatively impacts the overall healthcare facilities in the USA. Research has found that illegal immigration affects the citizens of that particular country, especially the poor people and the legal immigrants. It is also found that the taxes paid by these illegal immigrants are far less than the services received by them. Countries like United States of America are trying their level best to counter this by increased border patrol but this is not only reason for illegal immigration, most of the cases occur because of people who overstay even after their visa is expired. United States of America provides Medicaid facilities to the legal and illegal immigrants but this results in a very big loss for the economy of the country because the people take undue advantage of the same by overstaying in the hospitals even after recovery. The Medicaid policies depend on state to state but there are some states in America which provide the young children and elders requiring medical attention with great facilities like free drugs, free nursing and proper med ical attention. Off late the federal law has brought in many restrictions to keep a check on the illegal immigrants, this also ensures a strict check on the money spent on the public welfare.

Leadership in early childhood Essay Example | Topics and Well Written Essays - 2500 words

Leadership in early childhood - Essay Example This study shows how leadership is viewed and the five concepts involved. A leadership situation can be described where the children go out for a morning break to play with their peers and in the process some of them go play inside their class disturbing other and breaking toys and furniture. Among their peers there was one child who was an immigrant and so could not play with the rest as they were avoiding her because of her skin color. The teacher who was responsible in monitoring the children during in the play ground was not present at the moment but was talking to a colleague. As the head teacher passed near the classroom, the children were involved in an activity where they were about to break furniture but the damage was prevented when the head teacher interrupted the situation. The teacher in charge was questioned for not being present and for not monitoring the children. This kind of situation shows how leadership skills had been neglected by the teacher in charge where they are to guide the children on how to play and lead them out of the classr oom. This type of concept can be used in early childhood leadership which includes the pedagogical leadership which ensures that children receive quality care and support. It also enhances a child development thus helping them in growth and better learning. Monitoring children is also necessary as it reveals to the entire community the need for early childhood leadership. This leadership is able to avoid a child from destructive behaviors or in adopting habits such as being discriminating peers. The other aspect is conceptual leadership which enables children to come up with new ideas of innovation which enables them become professionals (Jorde- Bloom, 2004). The major styles used in leadership include the authoritarian or the autocratic, participative or democratic and delegative or free reign. Cater (2001) show as a good leader; it is important to use all these

Drug Promotion in the Media

Drug Promotion in the Media THE GHANAIAN MEDIA AND CONSUMER PROTECTION: THE CASE OF THE (TRADITIONAL) MEDICINE INDUSTRY The issue of consumer protection has been widely discussed in many countries across the world and especially in the advanced countries. In recent times, this discussion has diffused into developing countries, especially in Africa and most particularly in Ghana. Also, the media’s integrity and ethics of Journalism has been extensively debated. The subject matter of using the media to promote drugs and drug related products to consumers directly has undergone much scrutiny lately. The literature on these issues is profuse, yet some notable ones will be reviewed in the subsequent paragraphs. To begin with, Julie Donohue in her article, â€Å"A History of Drug Advertising: The Evolving Roles of Consumers and Consumer Protection† (2006) queried the importance of direct-to-consumer advertising (DTCA) on drugs. Although she agreed on the fact that â€Å"the main tool of consumer protection laws is the disclosure of information in order to level the playing field between buyers and sellers† (p662), to her, this phenomenon actually encourages â€Å"self-diagnosis† and is therefore detrimental to consumer’s health. She blamed this problem on the legal and cultural changes in health care. In her own words, she argued that the â€Å"legal and cultural changes in health care brought about by the patients’ and consumers’ rights movements laid the groundwork for the DTCA of prescription drugs. DTCA was surely an unintended consequence of these social movements and may, paradoxically, serve to frustrate future efforts to protect patients and consumers† (p691). She further argued that the use of mass media advertising for prescription drugs misleads consumers into taking costly prescription drugs that they do not need. She opined that mass media advertisements were only intended to be a â€Å"vehicle for pharmaceutical manufacturers to tell end users about their products’and ‘not to help businesses market their products† (p662). According to her, drugs that advertised to consumers had the advantage of established brand recognition, and this is what has accounted for most pharmaceutical companies pushing their products to the mass media to be advertised. Also, in the book The Truth About the Drug Companies (2004), Angell Marcia, apprised us thoroughly on underpinnings of drug companies. Tracing their eruption from 1980, Angell, lamented the manner in which the pharmaceutical industry has not been innovative. To him, â€Å"only a handful of truly important drugs have been brought to market in recent years, and they were mostly based on taxpayer-funded research at academic institutions, small biotechnology companies or the National Institutes of Health. The majority of ‘new’ drugs are not new at all but merely variations of older drugs already on the market. These are called ‘me-too’ drugs†. (p3). He explained that the thinking behind these â€Å"me-too† drugs is to grab a share of an established, lucrative market and make profit. Thus, to him, drug companies spring up almost every day, not because they intend to bring any new product onto the market, but only to reproduce drugs which are already in existence, and with the motive of making profit. This motive informs their resort to the mass media for direct-to-consumer advertisements (DTCA) so as to gain advantage over their competitors. He thus advocates that the Food and Drugs Authority (FDA) must stiffen their approval of new drugs coming unto the market. Thus, to him, â€Å"the me-too market would collapse virtually overnight if the FDA made approval of new drugs contingent on their being better in some important way than older drugs already on the market† (p12). He is of the view that this measure would make drug companies focus on finding truly innovative drugs and also reduce the incessant and enormously expensive marketing necessary to jockey for position in the me-too market. Furthermore, in their article â€Å"Media Credibility and Informativeness of Direct-to-Consumer Prescription Drug Advertising†(2004), Huh et al evaluated consumer perceptions of the media credibility and informativeness of direct-to-consumer prescription drug advertisement and examined how those perceptions were influenced by consumer predispositions and demographic characteristics. To them, DTC advertisements are targeted mostly at â€Å"older consumers’’a segment that is particularly susceptible and vulnerable to commercial persuasion† (p29). This is because, to them studies have documented â€Å"various physical, psychological and social changes that accompany aging, including reduced sensory abilitiescognitive impairmentsthat can alter the communication process and result in decision-making difficulties and decreased resistance to persuasion† (p34). This trend, they argue is what has necessitated the insistence on media credibility because †Å"audience tend to rely on media they consider credible and informative† (p29) in choosing which drug to buy or not to buy. They argued that, in recent times, the basic objective of DTC advertisements are to â€Å"inform, persuade and remind consumers to take prescribed actions toward advertised drugs-to learn, to prefer, to ask for, and to ask for again† (p30). This, to them, is a significant departure from the original form of advertising, which concentrated on â€Å"influencing and maintaining demand for prescription drugs through the use of the push promotion strategy† and which took the form of â€Å"trade advertising directed at physicians and was used to deliver information that would work with other promotional tools to educate, persuade and help sell advertised drugs to physicians† (p29). Notable among their findings was the fact that â€Å"consumers place greater value on the information utility of the media of DTC drug advertising than its credibility as an information source about prescription drugs† (p53). Moreover, Burke et al in their article â€Å"Deception by Implication: An Experimental Investigation† (1988) set out to, among other things, measure the â€Å"misleading of two common types of advertising claims and their relative effectiveness for increasing consumer brand preference and purchase likelihood† (p484). These types of advertising claims include, those â€Å"that might lead the consumer to have a false impression of a product not by literal interpretation, but by implication† (ibid). To them, there is a need for consumer protection for products such as â€Å"pain relievers, where brands offer similar or identical performance and consumers lack a rigorous reality test of the truthfulness of ad claims† (p492). This is because, they found out that â€Å"expanded and qualified claims can enhance consumers’ images of advertised brand and related purchase intentions† (ibid). They then proffered that in view of the potential of these ad vertisements to â€Å"mislead consumers in cases where the advertised brand has no real competitive differentiation, advertisers are advised to use such claims judiciously† (ibid). To add to, in his article â€Å"Self Regulation and Television Advertising: A Replication and Extension† (2001), Abernethy Avery opined that â€Å"although television stations have the right to reject almost any advertisement submitted for broadcast, exercising that power to protect consumers from potentially false or misleading claims can directly lower station revenues† (p1). Thus to him, because of the possibility of television stations, like other media platforms, of losing revenue or not making much profit, these media outlets accept any advertisement from advertisers and air them on their platforms, without recourse to whether or not the advertisement can harm or mislead the consumer. Though he agrees that there are state and federal laws regulating the advertising of certain products such as tobacco, and also specific punitive measures for false and misleading or defamatory advertisements, he is of the view that much responsibility rests on media houses to engage in â€Å"self-regulation† (p2) or â€Å"clearance process† (p3) to sieve advertisements before putting them out for the public’s consumption. In his own words, â€Å"owners and managers of media vehicles have great power to determine the type of advertising they carry’’and determine if it is acceptable for their audience† (p2). He believes this process has the potential to â€Å"provide considerable consumer protection from false, misleading, or, inappropriate advertising† (p3). He found out through his research that â€Å"only 3% of stations substantiate the claims of every submitted advertisement and 2.5% of stations reject 10% or more of advertisements submitted for broadcast† (p9). These results to him, indicate that the â€Å"consumer protection provided by television advertisingis uneven† (ibid). As part of measures to curb this anomaly, he posits that the Federal Communications Commission must â€Å"require stations to submit their advertising review policies during license renewal and that those policies be part of public record† (p10). He believed that this measure would improve consumer protection since media houses and advertisers will be under obligation to put out true information about products. REFERENCES: Donohue, J., (2006) â€Å"A History of Drug Advertising: The Evolving Roles of Consumers and Consumer Protection† in Milbank Quarterly, Vol. 84, Issue 4, pp 659-699 Marcia, A., (2004) â€Å"The Truth about the Drug Companies†. Huh et al., (2004) â€Å"Media Credibility and Informativeness of Direct-to-Consumer Prescription Drug Advertising† in Health Marketing Quarterly, Vol. 21, No. 3, pp 27-61 Burke et al., (1988) â€Å"Deception by Implication: An Experimental Investigation† in Journal of Consumer Research, Vol. 14, No. 4, pp 483-494 Abernethy et al., (2001) â€Å"Self-regulation and Television Advertising: A Replication and Extension† in Journal of Adertising Research, Vol. 41, Issue 3, pp 31-37

The Nazi Party Essay -- History HIstorical Germany Nazis Essays

The Nazi Party During the 1930s, the Nazi Regime attempted to construct what it believed to be a utopian society. The Nazis’ rise to power can be viewed as a modern revolution, in which their objective to create an ideal Nazi Volksgemeinschaft (community of people) was achieved by highly regulating all areas of German life. From the arts and literature to sexual activity and race relations, the Nazi Party implemented legislation that restricted what the German public could see, hear, read, do and even think! The Nazis were able to maintain control over the masses through propaganda, codified and unwritten values, and destructive actions (Night of Broken Glass) that actually determined the conditions under which individuals had to live. The Nazi Party ensured its own strength and continuance not only through legal measures (such as eliminating other parties) but also by shaping a society that excluded certain groups from having political influence, particularly women and Jews. Adolf H itler, chancellor of the Third Reich, gives two speeches that exemplify the Nazis’ efforts to separate and even remove women and Jews from public life and discourage them from participating politically. In the first speech, given on 8 September 1934, Hitler addresses the National Socialist Women’s section and expresses the Nazi opinion that a woman’s most fundamental role is a domestic one and her proper place is in her home. On 30 January 1937, Hitler gives a speech in Berlin concerning the importance of racial purity and ultimately the omission of Jews from German life. Although these two speeches are in many ways explicitly different, they share a number of intriguing similarities. I will argue that these similarities are not merely coinc... ...gitimacy of separation based on racial disparities. Hence, gender goes from a term signaling the two sexes, male and female, to a complex standard indicating that a line must be drawn between groups of individuals if one of these groups is perceived as different and potentially disruptive. After years of oppression and racial cleansing, Nazism was eventually destroyed by forces perhaps not determined by nature but certainly governed by humanity. Works Cited â€Å"Hitler’s Speech to the National Socialist Women’s Section† in Laws and Orders: Humanities and the Regulation of Society. Boston, Massachusetts: Pearson Custom Publishing, 2002. p. 276-277. â€Å"Racial Purity: Hitler Reverts to the Dominant Theme of the National Socialist Program† in Laws and Orders: Humanities and the Regulation of Society. Boston, Massachusetts: Pearson Custom Publishing, 2002. p. 274-275.

Social Influence, Comformity, Obedience and Compliance

Social influence It refers to our need to be right. Sometimes, an individual does not know what is the correct behaviour for the particular circumstances. In these cases, the individual will look to and copy the behaviour of others (e. g. modeling). The behaviour of others provides information on what is the correct thing to do in this situation. There are three types of social influence – conformity – compliance – obedience Conformity Conformity involves developing attitudes, opinions, and behaviors to match the attitudes of a specific group. Most people conform to the standard values, also called norms, of many groups without stress and often without even knowing that they are doing so. From an early age, a process of making children conform starts and continues persistently eg. Don’t speak to strangers. Conformity is neither good nor bad. Some degree of conformity is necessary for societies to function. For example, when you stop at a red light, you are conforming to the law and to the general agreement that for the good and safety of society, a red light means stop. You stop, even though most of the time there is not a police officer on the scene to enforce the law. All people balance the need to conform and fit in with the need to express their individuality throughout their lives. Some research into birth order suggests that the oldest child in a family is more likely to conform, while later children are more likely to become non-conformists. However, these studies are open to different interpretations and, although interesting, should not be considered conclusively true. Young children tend to be the least aware of the group and society values and are the least influenced by the need to conform. However, with more social interactions and more awareness of others, the need to conform grows. Pre-teens and teenagers face many issues related to conformity. They are pulled between the desire to be seen as individuals of unique value and the desire to belong to a group where they feel secure and accepted. The result is that often teens reject conforming to family or general society values, while conforming rigidly to the norms or values of their peer group. An example of this phenomenon is seen when young people join gangs. In joining the gang they are rejecting the community's way of dressing and behaving. Yet to belong to the gang, they must conform to the gang's own style of dress, behavior, and speech. Conformity within a group entails members to change their attitudes, perceptions, opinions, behaviours and beliefs in order to match those of others within the group. In order to conform, the group member must attribute someone as having the legitimacy and credibility to lead or influence the group's behaviour. Without this â€Å"leader†, conformity toward the group's goals will be less prevalent. The ‘leader’ has the power to affect change in behaviour or belief towards a group's standards as a result of the group’s members who follow him/her. If key members of a group accept messages about how to change behaviour to reduce risky activities such as needle sharing, drinking and driving, and unsafe sexual behavior, other group members often follow their lead and change their behaviour also. Conformity is tied closely to the issue of peer pressure. Although people feel peer pressure their entire lives, young people who are seeking to define themselves are generally most influenced by the values and attitudes of their peers. Adolescents often encourage friends to do or try things that they themselves are doing in order to fit into to a group. The encouragement can be positive (studying hard to get good grades) or negative (drinking beer after the football game). Deciding how much and which group's values to conform to are one of the major stresses of adolescence. Trying to conform to the behaviors of a group that go against one's own beliefs in order to be accepted creates a great deal of internal conflict and sometimes external conflict with family members and friends from an earlier time. Defining oneself as an individual and developing a constant value system forces young people to confront issues of conformity and non-conformity. This is a major challenge of adolescence. Many studies of young people show that if a person's friends engage in a behavior – everything from cigarette smoking to drinking alcohol to shoplifting to sexual activity – an adolescent is highly likely to conform to his or her friends' behaviors and try these activities. The alternative is for the young person to seek different friends with values more in line with his own. Often, however, the desire to be part of a group and the fear of social isolation makes it more appealing to change behaviors than to seek other friends. Attitudes toward conformity are of particular interest in community health, where conformity may influence the willingness of people to engage in activities such as illicit drug use or high-risk sexual activities, or prompt them to avoid drug rehabilitation programs. The tendency to conform to a group's values is of interest to outreach workers because social networks may provide a link to reaching and influencing the behavior of a wide range of people involved in drug abuse and high-risk sexual activity. If key members of a group accept messages about how to change behavior to reduce risky activities such as needle sharing, drinking and driving, and unsafe sexual behavior, other group members often follow their lead and change their behavior also. Although society tends to focus on teenagers' needs to conform and follow fads, and many parents worry about how the desire to conform will influence the decisions their children must make, issues surrounding conformity continue into adult life. They may be as trivial as choosing the proper clothes to wear to the office so as not to stand out or as serious as choosing whether to have one's children vaccinated against diseases. Finding a rational balance between belonging and being an individual is a challenge for everyone. Many people who feel as if this area of their lives is out of balance benefit from seeking professional counseling to help them find a level of conformity that is more comfortable for them When Asch tested individuals alone they made fewer than 1% mistakes and when the same participants were in a group that made errors in judgments, they make more than 33% errors. This indicates that: ? We make errors in judgments to fit in with the rest of the group – even when we know the judgment is incorrect. ?We rely on others for information about reality, about the validity of our feelings, decisions, behaviour etc. ?We conform because we are unsure of our judgement and not assertive enough. We conform because we need approval and validation. Compliance The concept of compliance is similar to conformity, yet it’s slightly different. For compliance to occur within groups, one must adapt his/her actions to another's wishes or rules. Requests for and acts of compliance occur in everyone's lives. Simply asking someone to perform a task is a request for compliance. The most effective method to gain compliance is through rational persuasion and inspiration. Although this person is asking another to perform a task, he/she is not asking the person to agree or disagree with the task in question. The person requesting the performance of the task is not necessarily attempting to change the other's beliefs, but simply needs or wants the task to be performed. This notion is what sets conformity and compliance apart. The central aspect of conformity is that the person being influenced by the group change his/her attitudes and/or beliefs while the main point of compliance is the achievement of some specified task. Foot-in-the-door technique (FITD) is a compliance tactic that involves getting a person to agree to a large request by first setting them up by having that person agree to a modest request. Therefore FITD is a two step compliance technique in which an influencer prefaces the real request by first getting a person to comply with a much smaller request Obedience Obedience is the act of following orders without question because they come from a legitimate authority. When someone orders another to perform some action, and the person complies Variables affecting obedience: †¢the authority †¢the victim †¢the procedure Milgram’s experiment The experiment involved two people one a confederate would play the part of a student trying to remember different words that they had heard the other person who was the subject played the role of a teacher and gave him the test. He was told to shock the â€Å"student† everytime he missed a word. Milgram thought that most people wouldn't shock another human being and especially not all the way up to deadly levels of electricity. As the â€Å"teachers† were told to increase the dosage as they got more answers wrong, he found out that most people would shock their fellow man in this experiment and would be obedient to all the demands made by the instructor since he was the one in a position of authority.

Am I Bowered

How Quickly did the Catchphrase Catch on? What we were particularly interested in was the speed with which the catchphrase caught on and for this we looked at the ‘Catchphrase' sample of 200 participants. For the first 3 weeks people were seeing and hearing Bomb Chicks Way Way through paid for media but by week 4 they suddenly started using it themselves (Figure 5). 6 Figure 5: Week 4 the catchphrase took off The sample sizes were low so need to be treated with caution, but there was a clear shift in week 4.Our tracking period only lasted 8 weeks in total, with two of those before the campaign started, so we were not able to see how usage developed, but at Being used? As well as using the catchphrase while seeing the ads on TV and Posters, we also saw it being used in social networks (although this was picked up under Online rather than Conversation) (Figure 6). Figure 6: In social networks Who was Using it? Perhaps not surprisingly usage of the catchphrase was most positive wh en the participant used it himself.They were clearly very funny! However, it was also positive when girls used it and we did see our participants receiving texts from girls hey liked. Not surprisingly, although we hadn't thought about this until we saw the results of the study, hearing the catchphrase was least positive when another boy used it. When we looked at the comments this was often because little brothers would annoy their older siblings with it (Figure 7)! Figure 7: Positivist by different groups In this sense it could be said that girls were more influential than boys, because our male target audience felt more positive about their usage of the catchphrase than they did when other boys used it. But if some of the experiences were negative, how Eng would it take for the catchphrase to become annoying? What about Whereat? Each time we saw a new TV execution launched, the positivist of the texts increased indicating that the campaign needed new executions to keep it fresh (F igure 8).Figure 8: Positivist highest in first week of new execution When we looked at the Catchphrase stream and saw how negatively people were reacting to the catchphrase ‘Am I Powered', used in the comedy series on TV by Catherine Tate, we could see that catchphrases could wear out relatively quickly (Figure 9). 8 Figure 9: Risk of whereat In fact, ‘Am I Powered' got a bit of a boost when Tony Blair used it during Comic Relief, so this new context refreshed its perception slightly.The learning from ‘Am I Powered' was that Bomb Chicks Way Way should be allowed to burn brightly for a few weeks or months, but certainly wasn't a year long campaign. In hindsight, the switch from Bomb Chicks Way Way to the next Axe campaign was probably slightly too soon, as the brand didn't fully capitalism on the early momentum we saw the catchphrase gathering. For instance, we saw in the main message that young guys were starting to play with the catchphrase and make it their own. If we had continued to monitor the campaign in real time we would have seen the moment when it started to wear out.However, with frequent refreshment of executions, it appeared from our study that it could go on a few months. Recommendations This new real-time research approach helped us to make some clear recommendations. Firstly, the combination of TV and Posters were working well as the Posters were reminding people of the TV ads and were prompting use of the catchphrase. Secondly, it was necessary to keep rolling out new creative executions to keep the campaign fresh. Thirdly, the campaign would wear out if kept going too long but could build momentum over a few months.Finally, the activation was working less strongly because it wasn't linked to the Bomb Chicks Way Way campaign. As a result, online was under-utilized and represented an opportunity for rolling out to other countries. Following these results, Milliner asked us to conduct a thorough evaluation of competitive online touchiness to ensure best practice for future campaigns. Results The combination of a reluctance product and successful advertising campaign, featuring a catchphrase, ensured that Lynx/Axe was able to meet its objectives of sustaining a price increase while growing sales.